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Does Pagespeed Impact SERP?

PageSpeed show you how to fix any issues that show up in Performance, Accessibility, Best Practices, and SEO metrics.

Peter Bockenthien
Written by
Peter Bockenthien

Does Pagespeed Impact SERP?

PageSpeed is an excellent place to start assessing your website's Performance, Accessibility, Best Practices, and SEO in order to accurately assess your options. PageSpeed show you how to fix any issues that show up in those 4 metrics. Accessibility and Best Practices are very easy to have high to perfect scores, so the focus is on Performance and SEO.

While confirming the basics of Google's SERP algorithm favoring Performance, Search Engine Journal's opinion omits several key factors as it relates to competitive context. The more competitive your field

  1. The faster your website needs to be, and
  2. The more your SEO has to be spot on for each and every page.

If you can meet or exceed your competitor's metrics then it comes down to SEO. It makes zero, nada sense to focus on SEO if your Performance is slower than your competitors.

Image is from Search Engine Journal's website article regarding website performance metrics' influence on SERP.

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