Peter Bockenthien Bike Marketing Ideas
I'm never without ideas. This one came to me as I approached the doors next to a small bicycle shop with a small sign that read, “SHOP LOCAL”.
Peter Bockenthien
Bike Marketing Ideas
I'm never without ideas. This one came to me as I approached the doors next to a small bicycle shop with a small sign that read, “SHOP LOCAL”.
While “SHOP LOCAL” is fine, I think that there needs to be a little more eye-catching marketing involved. I already have a bike, so why not offer me something to be curious about.
I asked the owner in the store that I was what she thought about “SHOP LOCAL”. Does it really work? Does that appeal to people? She said yes, and explained what I already knew. When you buy local, it keeps the money circulating at least 7 more times. In other words, it sustains more than just one business and the city's tax coffers.
A composite image of Danny McCaskill on a runway. Fashions shows reinvent clothing every Spring, so why not have a Bike Show using a runway and various bikers performing their stunts?
Composite image by Peter Bockenthien.