Peter Bockenthien 
Composable Content
By Peter Bockenthien
Break down and organize pieces of content into smaller, independent components that can be easily rearranged, combined, and reused.
Bike Marketing Ideas
I'm never without ideas. This one came to me as I approached the doors next to a small bicycle shop with a small sign that read, “SHOP LOCAL”.
Written by
Peter Bockenthien
Bike Marketing Ideas
I'm never without ideas. This one came to me as I approached the doors next to a small bicycle shop with a small sign that read, “SHOP LOCAL”.
While “SHOP LOCAL” is fine, I think that there needs to be a little more eye-catching marketing involved. I already have a bike, so why not offer me something to be curious about.
I asked the owner in the store that I was what she thought about “SHOP LOCAL”. Does it really work? Does that appeal to people? She said yes, and explained what I already knew. When you buy local, it keeps the money circulating at least 7 more times. In other words, it sustains more than just one business and the city's tax coffers.
A composite image of Danny McCaskill on a runway. Fashions shows reinvent clothing every Spring, so why not have a Bike Show using a runway and various bikers performing their stunts?
Composite image by Peter Bockenthien.
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